"What do I charge for a logo" gets a different answer than "what do I charge per hour," and most graphic designers in India never separate the two, which is why the same designer can undercharge on a brand identity project while overcharging on a quick social media tweak.
This is a per-deliverable rate breakdown specifically for graphic designers, not a general hourly number, so you can quote confidently by project type instead of guessing.
Logo and brand identity: priced by package, not by hour
A standalone logo (2-3 concepts, 2 revision rounds, final files in the standard formats) runs ₹8,000 to ₹20,000 for entry-level designers, ₹25,000 to ₹60,000 for mid-level, and ₹75,000 to ₹2,00,000+ for senior designers working with funded startups or established brands. A full brand identity package (logo, color palette, typography system, basic brand guidelines document) typically runs 2 to 3 times the standalone logo price, since it includes the systemic thinking a single logo file does not.
Never quote a logo per hour. Clients do not care how long it took; they are paying for the outcome and the thinking behind it. A logo that takes you 4 hours because you have done 200 of them is not worth less than one that takes a junior designer 20 hours.
Social media design: the retainer trap and how to price out of it
Social media graphics are the most commonly underpriced deliverable in Indian freelance design, because clients treat "make a few posts" as low-effort and designers agree to prove it. A monthly package covering a set number of posts (typically 12 to 20) runs ₹6,000 to ₹15,000 for entry-level designers and ₹15,000 to ₹30,000+ for designers who also handle content calendar planning and brand consistency across a growing account.
Price this by volume and complexity, not as a flat "social media management" line. State the exact number of posts, the number of revision rounds per post, and what counts as an additional post outside the package. Clients who ask for "just a few extra posts this month" every month are quietly expanding scope you never agreed to.
Packaging and print: priced per SKU, not per project
Packaging design for D2C brands is typically priced per SKU (each distinct product or variant needing its own design), since a 5-SKU snack brand requires meaningfully more work than a single-product brand even if the overall "project" sounds similar. Entry-level packaging work runs ₹5,000 to ₹10,000 per SKU, mid-level ₹12,000 to ₹25,000, and senior designers working with brands preparing for retail listing (Blinkit, Zepto, modern trade) charge ₹30,000 to ₹60,000+ per SKU given the higher stakes and print-production knowledge required.
Always clarify whether print-ready file preparation (bleed, dielines, CMYK conversion) is included in the design fee or billed separately. This is real, specialised work that many designers fold into the base price for free.
For how much more to charge international clients specifically, and the general framework behind building a defensible floor rate before you even look at market numbers, see starting freelance graphic design in India and how to set your freelance rates in India. For the fuller picture across every freelance skill, not just design, see the freelance rate card for India by skill.
Setting your minimum project size
Set a hard floor of at least ₹8,000 per project, even at the entry level. Below that, clients rarely stay serious about the relationship, revision requests multiply, and the effective hourly return on a ₹2,000 logo project is almost always worse than turning it down and waiting for better-fit work. A minimum project size filters for clients who value the outcome, not just the lowest number they can find.
Rinto generates a professional GST-ready invoice for each package or milestone you deliver, with client details auto-filled from your saved records so you are not retyping the same information for every new project. Contract templates cover the scope and payment terms you agree to for each package, so quoting confidently is followed by protecting yourself just as easily.
Frequently Asked Questions
How much should I charge for a logo design in India?
A standalone logo project (2-3 concepts, 2 revision rounds, standard final file formats) typically runs ₹8,000 to ₹20,000 for entry-level designers, ₹25,000 to ₹60,000 for mid-level designers, and ₹75,000 to ₹2,00,000 or more for senior designers working with funded startups. Price it as a fixed package, not an hourly rate, since clients are paying for the outcome and design thinking, not the time spent.
What is a fair price for a full brand identity package?
A full brand identity package (logo, color palette, typography system, and basic brand guidelines) typically runs 2 to 3 times the price of a standalone logo, landing around ₹20,000 to ₹50,000 for mid-level designers and ₹1,50,000 or more for senior designers with strong startup or enterprise portfolios. The premium over a standalone logo reflects the systemic thinking required to make the identity work consistently across multiple applications.
How should I price a monthly social media design package?
Price by volume and complexity, stating the exact number of posts included (typically 12 to 20 per month) rather than a vague "social media management" flat fee. Entry-level packages run ₹6,000 to ₹15,000 per month; designers who also plan the content calendar and maintain brand consistency across a growing account charge ₹15,000 to ₹30,000 or more. State clearly what counts as an additional post outside the package, since scope quietly expands otherwise.
How is packaging design priced differently from logo design?
Packaging design is typically priced per SKU (each distinct product or variant) rather than per project, since a multi-product brand requires proportionally more work. Entry-level packaging work runs ₹5,000 to ₹10,000 per SKU, mid-level ₹12,000 to ₹25,000 per SKU, and senior designers working with brands preparing for retail or quick-commerce listing charge ₹30,000 to ₹60,000 or more per SKU given the added print-production complexity.
Should I ever quote a graphic design project by the hour instead of a fixed package?
Rarely, and only for open-ended work like ongoing design consultation or art direction where the scope genuinely cannot be defined upfront. For anything with a clear deliverable, a logo, a brand identity, a packaging design, price it as a fixed package instead, since clients are paying for the outcome and your design judgment, not the number of hours you spend producing it.